Brand Identity Refresh
Fernwood & Co. had outgrown a logo they designed themselves five years earlier and needed an identity that matched where the brand was headed next.
Concept case study — client, brief and figures are illustrative
- Concept client
- Fernwood & Co.
- Year
- 2024
- Timeline
- 6 weeks
Explore the live demo
The brand system we delivered. Click through the board — the color swatches are copyable.
FERNWOOD & CO.
Est. 2019
Color palette · click to copy
Challenge & solution
A quick look at what we walked into and how we approached it.
Inconsistent colors and typography across packaging, social, and print meant the brand looked like three different companies depending on where a customer encountered it.
We designed a new mark, a full color and type system, and a documented brand guideline so every future asset — from packaging to social templates — stays consistent without our involvement.
What a project like this can achieve
Figures are modelled targets for this concept project, not measured client results.
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