Regional Retailer SEO & Growth
Coastal Outfitters ranked well for their brand name and nowhere else. With nine storefronts across two states, local visibility was leaving revenue on the table.
Concept case study — client, brief and figures are illustrative
- Concept client
- Coastal Outfitters
- Year
- 2025
- Timeline
- Ongoing — 6-month results shown
Explore the live demo
A working preview of the growth dashboard we built. Filter the keyword table and switch views to see it adapt across devices.
Growth overview
+118%
Organic traffic
#3.2
Avg. position
412
Leads
Challenge & solution
A quick look at what we walked into and how we approached it.
Thin location pages, a slow site, and no consistent content strategy meant competitors with weaker products were outranking them in every nearby market.
We fixed the technical foundation, built out location-specific landing pages, launched a content calendar targeting local search intent, and layered in paid search to cover gaps while organic rankings climbed.
What a project like this can achieve
Figures are modelled targets for this concept project, not measured client results.
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