AI Support Assistant
Northline's support team was buried in repetitive tickets about shipment status, account setup, and policy questions that were already answered in their internal docs.
Concept case study — client, brief and figures are illustrative
- Concept client
- Northline Logistics
- Year
- 2025
- Timeline
- 8 weeks
Explore the live demo
A working preview of the support assistant we shipped. Ask it something, or switch views to see it adapt across devices.
Northline Assistant
Online
Challenge & solution
A quick look at what we walked into and how we approached it.
Ticket volume was growing faster than headcount, response times were slipping past 24 hours, and agents had no time left for the complex cases that actually needed a human.
We built a retrieval-augmented chatbot trained on Northline's internal documentation, wired it into their existing helpdesk, and shipped an analytics dashboard so the support team can see exactly what it's deflecting and where it's still handing off to a human.
What a project like this can achieve
Figures are modelled targets for this concept project, not measured client results.
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